The Untold Story Behind DieHard Batteries: From Globe-Union to Clarios LLC

Delve into the fascinating history of DieHard batteries, as we uncover the various manufacturers responsible for producing this iconic American automotive battery brand and explore its captivating journey from inception to the present day.


DieHard is a renowned American automotive battery brand that has become synonymous with reliability and longevity. Over the years, many drivers have asked, "who makes DieHard batteries?" In this comprehensive article, we will answer that question and take you on a journey through the brand's fascinating history, from its humble beginnings in 1967 to its current status as a popular choice for automotive enthusiasts. So sit back, relax, and let's explore the untold story behind DieHard batteries.

The Origins of DieHard Batteries

The DieHard brand was born in 1967 when Globe-Union Battery developed an innovative automotive battery for Sears, Roebuck, and Co., a well-known American retail giant. Globe-Union was a leading manufacturer of automotive batteries at the time, and their collaboration with Sears resulted in the creation of a battery that was not only reliable but also boasted an impressive lifespan.

The name "DieHard" was chosen to represent the battery's durability and ability to withstand extreme conditions. This powerful moniker proved to be a perfect fit for the brand, which quickly gained a reputation for providing dependable, long-lasting batteries for a wide range of vehicles.

Johnson Controls and the Evolution of DieHard

In 1978, Globe-Union was acquired by Johnson Controls, a multinational conglomerate that specializes in a variety of industries, including automotive systems and components. Under the ownership of Johnson Controls, the DieHard brand continued to flourish, maintaining its status as a popular choice for automotive batteries.

For over four decades, Johnson Controls was responsible for manufacturing DieHard batteries, ensuring that the brand's reputation for quality and reliability remained intact. During this time, DieHard batteries underwent numerous improvements and advancements, such as the introduction of AGM (Absorbent Glass Mat) technology, which further enhanced their performance and durability.

However, in 2019, Johnson Controls made the decision to sell its battery division to Clarios LLC, a newly formed company that would focus solely on the production of automotive batteries. This marked the end of Johnson Controls' long-standing involvement with DieHard and paved the way for a new era in the brand's storied history.

Clarios LLC: The Current Manufacturer of DieHard Batteries

Clarios LLC, a global leader in advanced battery technologies, took over the responsibility of manufacturing DieHard batteries in 2019. With a strong commitment to innovation and sustainability, Clarios aims to produce batteries that are not only high-performing and reliable but also environmentally friendly.

Since taking over the production of DieHard batteries, Clarios has continued to uphold the brand's reputation for quality and dependability. They have also introduced new advancements and improvements, such as the use of enhanced electrolyte formulas and advanced grid designs, which have further increased the batteries' performance and lifespan.

Today, DieHard batteries can be found exclusively at Advance Auto Parts, Carquest, and Sears stores, where they continue to be a popular choice for drivers who demand the best in automotive battery technology.

The Exide Controversy: A Brief Chapter in DieHard's History

While Globe-Union, Johnson Controls, and Clarios have been the primary manufacturers of DieHard batteries, there was a brief period when Exide Technologies, another well-known battery manufacturer, was involved in the production of these iconic batteries.

In the late 1990s and early 2000s, Exide manufactured a portion of DieHard batteries for Sears. However, in 2001, Exide was accused of fraud conspiracy, which ultimately led to the loss of their contract with Sears. This marked the end of Exide's involvement with DieHard and further solidified Johnson Controls' position as the primary manufacturer of the brand's batteries.

Although the Exide controversy represents a small chapter in DieHard's history, it serves as a reminder of the importance of maintaining a strong reputation for quality and integrity in the competitive world of automotive batteries.


The history of DieHard batteries is a fascinating tale of innovation, perseverance, and commitment to quality. From its inception in 1967 by Globe-Union Battery to its current production under the watchful eye of Clarios LLC, DieHard has remained a popular and reliable choice for automotive enthusiasts who demand the best in battery technology.

Over the years, various manufacturers have played a role in shaping DieHard's legacy, with each contributing to the brand's continued success. Today, DieHard batteries can be found in vehicles across the country, providing reliable power and performance to drivers who rely on them every day.

As we look to the future, there's no doubt that DieHard will continue to be a trusted name in automotive batteries, thanks to the ongoing efforts of Clarios and the brand's unwavering commitment to quality, innovation, and customer satisfaction.